BEHIND THE COLLABORATION
Co-op x Hardpressed
This collection is a celebration of home. As a locally rooted brand, Hardpressed has always taken pride in telling Saskatchewan stories through design, and few stories run as deep in Western Canada as Co-op’s. For generations, Co-op has been more than just a place to shop; it’s been a cornerstone of prairie life, built on connection, community, and a commitment to serving others.
Teaming up for a collaboration felt like the perfect fit. We brought together our creative approach with Co-op’s legacy to create pieces that feel familiar but fresh, each one inspired by shared values and a sense of belonging to something bigger. From nostalgic nods to bold statements, every design in this collaboration is our way of honouring the past while celebrating what makes the prairies unique.
Co-op x Hardpressed
The Heritage Design
For these pieces, we drew inspiration from one of Co-op's original logos, featuring the red Co-op letters framed by a green shield, to bring out a sense of nostalgia amongst co-op and community members.
Available now at select Co-op locations and Hardpressed Print Studio in unisex & kids tees, crewneck sweatshirts, dad caps, pom toques, and socks.
Co-op x Hardpressed
Against the Grain Design
This logo represents our belief in "Going Against The Grain," a nod to the spirit of building an independent, stand-out, and meaningful brand... the same spirit shared by our friends at Co-op.
The clean, understated graphic blends both brands and reflects the values we share: community, uniqueness, and offering something more than the norm.
Available at select Co-op locations in 3 colourways: White on Black, Grey on Black, and Grey on Heather.
Select colourways and garments available at Hardpressed Print Studio.
co-op x Hardpressed
The 90's Design
WHAT'S YOUR (CO-OP) NUMBER?
We created this emblem with Co-op's logo, pulling inspiration from 90's colours and adding a fun play-on-words to the graphic.
Available at select Co-op locations in unisex & ladies tees, crewneck sweatshirts, hoodies, snapbacks, and socks.
Available online only at hardpressed.ca in unisex & ladies boxy tees, hoodies, snapbacks, and socks.
