"Founded in Gothenburg in 2001, the Swedish denim company has been recognized for their work with sustainability, both environmental and social. With a denim selection made from 100% organic cotton and transparent production, Nudie Jeans Co is in the fore edge and has taken a prominent role in the industry’s work for a more sustainable existence."
Led by a denim-obsessed team with a solid set of values, Nudie crafts jeans for the conscious consumer. Committed to sustainability, Nudies are made with 100% ethically sourced organic cotton, and come with free repairs for life! With every fade and crease telling your story, your adventures, and quirks - your beloved one-of-a-kind pair is the ultimate expression of you, just like a second skin.
Being one of the first brands we ever brought into our storefront, they have a special place in our hearts.
The Core Styles We Carry
What we love about Nudie
Free repairs forever
Well-loved pairs can take a visit to one of their Nudie Jeans Repair Shops or you can get a free repair kit through their website. In 2021, they repaired 42,500 pairs of denim. Read more about Nudie's promise here.
Re-use Program
Nudies are circular too! When you're done with them, wash and return to get 20% off a new pair. Your pair will be refreshed & make it to someone who's looking for a lived-in look. If the denim is on its last legs, they'll recycle the fibers. Read more about the re-use program here.
98.2% Sustainable Products
From start to finish, they are committed to this. Not only are the majority of their products made with often more than 70% sustainable fibers, their production & the way they do business revolves around taking care of the planet and their employees. Read their reports & policies here.
Transparency
In 2021, they reached a new level of product transparency in their business operations. Information on their sustainability report shows all tiers of their supply chain including water usage and CO2 emissions. Read their most recent blog post on transparency here.
Certified Only
The non-recycled bits are always certified organic cotton - a method of farming that prohibits the use of pesticides and chemical fertilizers, potentially reducing global warming by 46%. Read about their cotton here.
High Quality
Quality is one thing that Nudie will never fall short on. At every stage, from harvesting the cotton, to indigo dyeing and weaving, right down to the sewing, their employees have worked hard to create their products. Read more of Nudie's story here.
Impeccable Fit
Oh, the timeless styles of Nudie Jeans. They've perfected their range of products to ensure the perfect fit every time. They have something for anyone and everyone, with curated fits that work best on feminine or masculine body types, all of their styles are actually unisex. Check out their fit guide here.
Nudie Jeans Tell a Story
Each pair of dry denim will have a different look & outcome once you've broken them in. They'll become your second skin, jeans that tell the story of your life - the time you've had them, and how you've spent that time while wearing them.
"It all starts with a pair of drys. You decide how far they go."
